This article selects 3 profitable companies as reference cases, some rely on sinking to realize, some rely on efficiency, and some rely on brand to realize, each has its own coup. In addition, there are more than ten anonymous golden text message service sentences, which I hope to enlighten practitioners. Point 1: The survival rate of existing MCNs will exceed 50%; Point 2: Three ways to live well: good brand, high efficiency, and close to money; Point 3: Three profitable cases of e-commerce, comprehensive and IP; Point 4: Discussion of content, operation and business boundaries; Point 5: There will be 1 million generalized MCNs in the future. In August, Party A Finance recruited the heads of more than text message service ten MCN institutions, including Ma Xiaobo of Cheying Workshop, Zhou Peng of Feiduobao Culture, Wang Yishen of Feixiang Short Video, Fan Li of Net Star DreamWorks, and Dong Di of Photosynthesis, etc. Thank you for the founders. The knowledge of people and partners is endless. According to Crawley's report, there were conservatively 5,000 MCNs in 2018, and it is estimated that there will be more than 10,000 this year, and some industry insiders believe that there are about 30,000 to 40,000 potentially underwater. The media voices text message service are polarized. On the one hand, "Internet celebrity MCN's 6% revenue exceeds 100 million yuan" and "The dry goods behind 1 billion fans" are making a big leap forward. Chicken Feather" swiping to create anxiety. This is not the case. The vast majority of mid-waist MCNs are not as glamorous as their heads, but they are more nourishing than pessimistic emotions. Generally speaking, this is a small, beautiful, and profitable business. 01 Small and beautiful, can make money, and have a hard business: cash flow is king It will not end like the Thousand Regiments War of the past. The special organizational model.