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Privacy Policy

Privacy Policy of St. James Winery

Effective Date: July 7, 2025

1. Introduction

At St. James Winery (“we”, “us”, or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and manage your personal information through our website stjamesbranson.com, on-site experiences, reservations, and SMS communications. By accessing our site or using our services, you agree to this policy.

2. Information We Collect

  • Contact & identity data: Name, email address, mailing address, phone number, date of birth (when needed).

  • Transaction & reservation data: Purchase history, reservation dates, ticket types.

  • SMS communications data: Phone number, opt-in timestamp, opt-out requests.

  • Usage & device data: IP address, browser type, device information, site interactions, referral pages.

  • Marketing preferences: Your consent and preferences for email, SMS, and phone communications.

3. How We Use Your Information

We process your information to:

  • Provide and fulfill orders and reservations.

  • Send confirmations, updates, and reminders.

  • Offer tailored experiences and communications.

  • Conduct marketing campaigns (email, SMS, direct mail).

  • Improve our website, services, and customer experience.

  • Ensure compliance with legal obligations (e.g., tax, consent records).

4. Legal Basis for Collecting Data

Under applicable laws (e.g., GLBA, Missouri state laws), we rely on:

  • Contractual necessity: Fulfilling your reservation or purchase.

  • Consent: For SMS, email, and other marketing communications.

  • Legitimate interests: Improving services and analyzing usage, provided your rights are respected.

5. SMS Opt-In & Marketing Communications

a. Consent & Opt-In

By providing your phone number and opting in (e.g., online form, website checkbox, text keywords like “JOIN” to 12345), you authorize St. James Winery to use SMS for:

  • Marketing messages (events, promotions).

  • Reservation reminders and confirmations.

  • Customer service updates and changes.

You confirm you’re the device’s subscriber or authorized user and that your consent is voluntary.

b. Message Frequency & Fees

  • Message frequency varies (up to several times per week during promotions or events).

  • Message and data rates may apply based on your mobile plan.

c. Opt-Out Procedures

  • Reply STOP to any SMS to revoke consent.

  • Reply HELP for assistance.

  • To re‑enroll, reply START or resubmit your phone number via an opt-in form.

  • You may also unsubscribe via email, phone, or our website preferences page.

d. Automated Messaging

We may use automated systems to send SMS. Messages may come at any time, including outside typical business hours.

e. Consent Records

We record and keep your opt-in date/time, phone number, and IP address to comply with consent regulations.

6. Sharing & Disclosure of Data

  • Service providers: Payment processors, reservation platforms, marketing platforms.

  • Legal compliance: Courts, law enforcement, or government requests.

  • Business transfers: In merger, acquisition, or sale, data may be transferred but protected.

  • With your consent: For referrals and promotions with third parties.

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7. Data Retention

We retain your personal data:

  • For active accounts/reservations until inactive 5 years.

  • Transaction records per financial and tax laws (3–7 years).

  • Consent records until you opt out plus at least 2 years.

  • Non-user activity logs anonymized or deleted within 2 years.

8. Security Measures

We use:

  • SSL/TLS encryption for data in transit.

  • Secure servers and firewalls.

  • Access restrictions based on roles.

  • Regular audits and vulnerability assessments.

Although no system is 100% secure, we work diligently to protect your data.

9. Your Privacy Rights

Depending on your jurisdiction, you may have:

  • Access to data we hold.

  • Correction of inaccurate data.

  • Deletion (right to be forgotten).

  • Restriction or objection to processing.

  • Portability of your information to another provider.

To exercise these rights or update your preferences, please contact us at the details below.

10. Children’s Privacy

Our website isn’t intended for those under 16. We do not knowingly collect data from minors. If you believe we have, contact us to request removal.

11. Cookies & Tracking

Our website uses cookies and similar tech for:

  • Site functionality (e.g., reservations).

  • Analytics (visitor behavior).

  • Marketing (targeted ads).

You can manage cookie preferences via browser settings or our cookie banner.

12. Third-Party Links

Our site may link to external sites. We don’t control third-party data practices and encourage you to review their privacy policies.

13. International Transfers

Your data may be processed or stored outside the U.S. We ensure protections through agreements like Standard Contractual Clauses.

14. Updates to This Policy

We may update this policy periodically. A “Last updated” date will be placed at the top. Significant changes (e.g., SMS use) will be communicated via email or SMS before they take effect.

15. Contact Us

If you have questions, wish to exercise your privacy rights, or have concerns about our handling of your personal data, contact:

St. James Winery
405 Hwy 165
Branson, MO 65616
Email: privacy@stjamesbranson.com
 

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© 2024 by St. James Winery Branson.  PRIVACY POLICY

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