I also Baidu, and the 800-square-meter gym, including equipment, decoration and other expenses, will cost about 800,000 yuan. That is to say, in addition to manpower, operation and other costs, the hardware cost alone is 750,000, not including the rent cost. I learned from the clerk that the house is owned by the owner and does not need rent. Because I have no experience, it has been renovated once in the middle. When I heard that I received more than 100,000 yuan, I was very surprised and asked why. The clerk said that most of them are friends of the boss, and there are only a few people who actually exercise. Oh, 5 partners, each pulling 20 friends, there are 100. According to the price above, 100 people X 1380 yuan = 138,000, 750,000/138,000 = 5.4 years. It will take five or six years at the earliest to recover the hardware costs, not including maintenance costs, labor costs and rent costs. Of course, it is not necessarily that only 100 people have applied for the card, but judging from my visit for 5 consecutive days and the conversation with the clerk, there are not many people who have applied for the card. This gym will not fail, because it saves the biggest cost - the cost of rent, but it is also difficult to make a lot of money. Unless its equipment will not break for ten or twenty years, and there is no maintenance cost, it can still make some money in the next few years. Or to develop more customers and increase sales. However, most of us are not so lucky, and the cost of rent cannot escape. In fact, most of the dry entities who died were dragged down by the cost of rent. From the perspective of the market, it is not a wise Phone Number List move to open this gym. If the cost of rent is added, it is estimated that it will not last a few years. However, if you know the following marketing knowledge, you may be able to avoid these pits. Below, please enjoy. 02 Look at marketing again 1. More people does not mean more demand There are indeed a lot of people around the gym, and it is located in the center of the town, which can be seen from the people who dance in the square. However, more people does not mean that there is also more demand, and demand is the carriage that drives performance growth. Although needs are generated by people, too many people think that with people there will be needs. There are many Douyin accounts and dozens of millions of fans, but there are not many people who really need to buy. People who pay attention to people without paying attention to their needs, as soon as they come up, they will attract traffic, attract new people, and expand customers. Those who really understand marketing must first analyze it. Is there such a demand in the market? Who have? How to stimulate their needs? For those who have no demand, discounts and promotions are useless, just like for those aunts who dance square dance, if you let her come to the gym for free, she may not be willing to come.