Social networking mechanics than anyone on your marketing team." They are IT professionals with a "deep understanding and empathy of content strategy". Job Function Email List How to get the best results when collaborating with content engineers If you're lucky enough to Job Function Email List have a content engineer to work with, incorporate that person into your planning. As Buddy's content engineer colleague Matt Balogh puts it.

It, conveys a "dream" of what you want to achieve and let the content engineer pull you back into what's possible. Cruce urges marketers to Job Function Email List treat content engineers as partners in planning. Help them understand why you do what you do with content. Don't think of them as just system builders. Job Function Email List Collaborate with them on what your system should be. Marketers need to treat content.

Engineers as partners in planning, says content strategy Click To Tweet To help content engineers understand what you want to Job Function Email List achieve with your content and what results in you want to achieve, Cruce says to Job Function Email List share all the planning and strategy information you have. Example: personas user story customer journey map customer segmentation strategy channel plan content reuse strategy.