A first taste of the results of the global survey was published by the Drupa International Sectoral Exhibition, with the full report to be published in October this year. This research has had the - for years - burning issue of the effect of the internet in the printing industry and from the first samples of the results it seems that it will be extremely interesting. The results show how many internet-based "tools", such as web to print, variable data printing, interactive QR code printing and electronic circuits, will affect the printing industry.
Both customers / consumers on the one hand and printers Photo Manipulation Services on the other are now facing new challenges and opportunities. Mr Werner M. Dornscheidt, President and CEO of Messe Dusseldorf, the organizer of a series of exhibitions including Drupa, emphasized the importance of this industry research. "With a detailed analysis of the global market and an overview of emerging trends, Drupa's research contributes significantly to the strategic decisions that printers and all other graphic arts professionals now have to make." In the spring of 2014, approximately 1,100 executives from the Graphic Arts industry, from various countries, took part in an online survey giving important information about how they work and how their work environment has been shaped by the development of the internet.
The growth of e-business E-business is growing in most parts of the world at a very fast pace and printers have to follow because, while 51% of survey participants said they already have web2print services, only 14% of them said that these transactions exceeded 25% of their total orders. However, in the catalog printing market, publishers are realizing that printed product catalogs are promoting online sales, and the majority (60%) of printers printing these catalogs say that their on-demand digital printing has increased. The move to mass personalization Whether it is photo albums, calendars, corporate communication forms, marketing forms, corporate clothing - on a large or small scale - personalized printing is gaining ground in digital printing.