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reyadhossin1252542
Apr 11, 2022
In General Winery Discussion
B2B or B2C marketing ? For years, marketing has been divided between brands targeting other businesses and brands selling to the end consumer. B2B and B2C marketers used different channels, strategies, and even budgets. But in recent years, this barrier has been falling. B2B and B2C marketers have not only realized that we have a lot to learn from each other, but also that deep down we are all people who want to sell to other people. It is the era of P2P marketing: person to person . Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). Beyond the company and the consumer, person-to-person P2P marketing Person-to-person marketing individual email list and technology P2P is closely related to big data and other processing technologies. Today, we have more information about consumers than ever before. If we manage to order it and make sense of it, we will end up with a hyper-personalized model, in which we no longer address a market segment but an individual person. In the same way, to connect with individuals, we have to show our most human side . Generic messages are no longer useful, it is necessary to exercise empathy and active listening and use storytelling to show our brand values. In turn, the P2P phenomenon is closely related to trends such as account-based marketing , in which messages and content are hyper-personalized and quality is preferred over quantity. Of course, it is important to remember that P2P marketing must always take into account the legislation and the concerns of users about data protection. We have to know how to approach in an empathetic way and without being invasive at any time, balancing adaptation to the unique preferences of each person with respect to their privacy. Why bet on P2P marketing? Because we want to cultivate relationships, not transactions. With P2P marketing, the emphasis is on creating long-term bonds between people. In the end, this ends up benefiting the business, as nurturing the relationship with an existing customer to generate repeat purchases is much less expensive than continually seeking out new customers. Because it helps us to solve the real needs of the client. In the end, for many focus groups and buyer personas that we believe, nothing replaces listening to the person in front of us and seeing what they need in their particular case. Therefore, individualizing marketing with a person-to-person format helps us to improve our offer of products and services. Because we create trust. Consumers do not trust advertising or excessively promotional content. Seeing the people behind the company helps them connect on a more genuine level and take the step of becoming our customers. Because it encourages word-of-mouth recommendations . There is no better promotion than satisfied customers who recommend our services. Offering a personal treatment helps to increase this satisfaction and ends up creating a circle of trust with which our client base will grow more and more.
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reyadhossin1252542
Apr 09, 2022
In General Winery Discussion
Mobile optimization is more important than ever, since in the last 7 years the use of these devices has increased by 220%. Mobile marketing has to individual email list be integrated into our strategies from the start, but do you know how to combine mobile and inbound marketing? We tell you! Do you want to better understand Marketing Automation and its benefits? Click here and download the video that will help you automate your marketing and inbound marketing actions. Mobile-Inbound-Marketing-what-you-need-to-know-about-mobile-conversion Mobile marketing and user behavior According to comScore's Digital Future in Focus report , 87% of users use smartphones , compared to 56% of desktop users. Although the computer is still the most used device during the day (because it is the time when we are at work), tablets and smartphones are used more at night, a factor that you must take into account when planning your mobile marketing strategies. Another important element to consider is the role of mobile phones in purchasing decisions, since users use them to study products during different phases of the process, for example, to compare prices or to search for stores near them. Mind you, desktop users still have higher conversion rates than mobile users, indicating that they may be using mobile for research and desktop for shopping. Regarding specific behaviors, 36% of users watch videos daily on their mobiles, 33% of users who search for local information do so through mobiles and 54% use them to look for product prices.
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