Mobile optimization is more important than ever, since in the last 7 years the use of these devices has increased by 220%. Mobile marketing has to individual email list be integrated into our strategies from the start, but do you know how to combine mobile and inbound marketing? We tell you! Do you want to better understand Marketing Automation and its benefits?
Click here and download the video that will help you automate your marketing and inbound marketing actions. Mobile-Inbound-Marketing-what-you-need-to-know-about-mobile-conversion Mobile marketing and user behavior According to comScore's Digital Future in Focus report , 87% of users use smartphones , compared to 56% of desktop users. Although the computer is still the most used device during the day (because it is the time when we are at work), tablets and smartphones are used more at night, a factor that you must take into account when planning your mobile marketing strategies.
Another important element to consider is the role of mobile phones in purchasing decisions, since users use them to study products during different phases of the process, for example, to compare prices or to search for stores near them. Mind you, desktop users still have higher conversion rates than mobile users, indicating that they may be using mobile for research and desktop for shopping. Regarding specific behaviors, 36% of users watch videos daily on their mobiles, 33% of users who search for local information do so through mobiles and 54% use them to look for product prices.